Communications Specialist Brand Builder

Department:
Communications

Schedule/Status:
8:00am - 4:30pm; Full Time

Standard Hours/Week:
40

Location:
Titusville

General Description:
The Communications Specialist | Brand Builder exemplifies the desired culture and philosophies of Parrish Healthcare and serves as Culture of Choice® ambassador and Parrish Healthcare brand keeper. This position will be responsible for the planning and implementation of Parrish Healthcare external communications programs and news / information channels targeting various consumer facing audiences. Ensures effective communications strategies and tactics to build community awareness and engagement. Utilizes knowledge of latest communications technologies and tools to execute communications strategies to reach multiple audiences through digital, print, broadcast, social, and face-to-face approaches, including Parrish Healthcare's website. This position reports to the Manager of Communications .

Key Responsibilities:

• Promotes and demonstrates Parrish Healthcare's Culture of Choice®. Participates in achievement of strategic goals and objectives by producing and implementing effective communication tactics and initiatives.
• Strictly adheres to Parrish Healthcare's branding standards in all communications and assures Parrish Healthcare's brand consistency and integrity are maintained by others.
• Oversees the parrishhealthcare.com and social channels through their lifecycle, developing content that includes images and graphics to generate interest, using content management system to post content/articles, and reviewing metrics to determine utilization and effectiveness. Helps develop editorial calendar and ensures new content is posted on a regular basis.
• Plans and executives all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI/KPIs). Uses the insights and trends to optimize spend and performance.
• Oversee Google star ratings on behalf of Parrish Healthcare; develops and deploys strategies to manage online reputation.
• Support leadership and corporate communications initiatives by creating content to drive consumer engagement, recognize achievements and promote awareness of Parrish Healthcare programs, priorities, and initiatives for the communities we serve.
• Craft well-written, researched and high-impact communications to engage and inform consumers through a variety of Parrish Healthcare channels.
• Collaborates and coordinates with agency(ies)and vendors.
• Coordinates review processes to ensure all communications are fully vetted and approved.
• May be required to write articles for physicians and other providers.
• Be a team player with flexibility and adaptability in a fast-paced, ever-changing environment as well as the ability to manage multiple priorities.
• Communicate and interact with all levels of the organization.
• Performs similar and related duties as assigned. Knows fire, disaster and safety procedures and regulations as pertains to the work area.

Requirements:

Formal Education:

• Bachelor's Degree required. Majors preferred: Communications, Journalism, Marketing or related field.

Work Experience:

• > 3 years in marketing, advertising, public relations or related field. Deadline-oriented. Proven digital marketing SEM/SEO experience preferred. Demonstrated ability to work with cross-functional teams and multiple stakeholders.

Required Licenses, Certifications, Registrations:

• Digital Marketing certification preferred/encouraged upon reaching 5 years of industry experience.
  Six Sigma Green Belt certification preferred.

Parrish Healthcare is a caring community of healthcare professionals passionate about excellence and fulfilling our mission of providing Healing Experiences For Everyone All The Time®.

Parrish Healthcare has a Culture of Choice®. This means a we have a healing work environment that empowers people to aspire to be their very best. We partner passionate, talented and skilled people in the right role with the right resources. We provide a clear and strategic direction to achieve superior results on behalf of the communities we serve.